Andrea Molina
Digital Marketing I Photography I Film Production
Servicing Long Island & NYC
Strategic Marketing
Each project highlights a unique aspect of my skills and learning process.

Sagacity Tea: Strategic Expansion Plan
I developed a business strategy for Sagacity Tea focused on pricing adjustments and regional market expansion. The goal: boost revenue by 9% and save $31,041 annually on digital ad spend. Using data-backed recommendations — like optimizing online distribution and leveraging targeted ads — I mapped out a plan projected to generate $3.98M in profits over five years.

PopCorners Campaign: Creative Ads & Strategy
My group and I developed a $50,000 marketing campaign for PopCorners, targeting health-conscious millennials, Gen Z, and parents with themed ads tied to the Wicked movie release. Leveraging Google and Facebook Ads, I maximized engagement and optimized results through data-driven adjustments.

Chase Sapphire Reserve: Reimagining the Card Experience
For this project, I focused on reshaping the Chase Sapphire card lineup to make each tier distinct. My recommendations included making Reserve an invite-only luxury card, improving the digital experience for millennials, and positioning Sapphire as a card for students and young professionals. It's all about differentiation, competitive analysis, and strategies that stand out.

SEO Strategy for HCS
As part of my M.S. in Digital Marketing coursework, I developed an SEO and digital strategy for a local services business — defining clear business goals, target audiences, and practical execution steps. Using audience and geographic segmentation, keyword research, and site audits, I built a structured action plan showing how performance could be measured and optimized in a real-world setting.

Farfetch: Influencer Marketing, Video Ad Campaign Strategy
My group and I developed a video ad campaign for Farfetch as part of my M.S. in Digital Marketing coursework, exploring how luxury brands can use short-form, mobile-first video without compromising brand integrity. The project covered audience targeting, creative direction, platform strategy, and KPI planning. I led content strategy and execution, and evaluated AI tools — identifying where they improve efficiency and where human direction remains essential.

Farfetch Video Ad
Video Editing & Production
Content creation can be fun! With seven years of experience, I edit short films and shoot promotional videos and program overviews, shaping each project in Adobe Premiere Pro. Explore the process and creative choices behind my work.




Awards & Festival Selections
SON LAS NOTAS
FIRST PRIZE - MÚSIZON CATEGORY
XIII MUSICAEDUCA VIDEO COMPETITION 2025
SYMPATHY FOR THE DEVIL
OFFICIAL SELECTION
Greenpoint Film Festival 2026
Photography & Touch Ups






