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Strategic Marketing

Each project highlights a unique aspect of my skills and learning process.

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Sagacity Tea: Strategic Expansion Plan

I developed a business strategy for Sagacity Tea focused on pricing adjustments and regional market expansion. The goal: boost revenue by 9% and save $31,041 annually on digital ad spend. Using data-backed recommendations — like optimizing online distribution and leveraging targeted ads — I mapped out a plan projected to generate $3.98M in profits over five years.

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PopCorners Campaign: Creative Ads & Strategy

My group and I developed a $50,000 marketing campaign for PopCorners, targeting health-conscious millennials, Gen Z, and parents with themed ads tied to the Wicked movie release. Leveraging Google and Facebook Ads, I maximized engagement and optimized results through data-driven adjustments.

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Chase Sapphire Reserve: Reimagining the Card Experience

For this project, I focused on reshaping the Chase Sapphire card lineup to make each tier distinct. My recommendations included making Reserve an invite-only luxury card, improving the digital experience for millennials, and positioning Sapphire as a card for students and young professionals. It's all about differentiation, competitive analysis, and strategies that stand out.

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SEO Strategy for HCS

As part of my M.S. in Digital Marketing coursework, I developed an SEO and digital strategy for a local services business — defining clear business goals, target audiences, and practical execution steps. Using audience and geographic segmentation, keyword research, and site audits, I built a structured action plan showing how performance could be measured and optimized in a real-world setting.

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Farfetch: Influencer Marketing, Video Ad Campaign Strategy

My group and I developed a video ad campaign for Farfetch as part of my M.S. in Digital Marketing coursework, exploring how luxury brands can use short-form, mobile-first video without compromising brand integrity. The project covered audience targeting, creative direction, platform strategy, and KPI planning. I led content strategy and execution, and evaluated AI tools — identifying where they improve efficiency and where human direction remains essential.

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Farfetch Video Ad

Video Editing & Production

Content creation can be fun! With seven years of experience, I edit short films and shoot promotional videos and program overviews, shaping each project in Adobe Premiere Pro. Explore the process and creative choices behind my work.

Editing Supplied iPhone Footage
02:45
Narrative Editing & Story Restructuring
04:43
Videography & Editing
02:09
Sound Design, Color Correction, & Grading
00:19

Awards & Festival Selections

SON LAS NOTAS
FIRST PRIZE - MÚSIZON CATEGORY 
XIII MUSICAEDUCA VIDEO COMPETITION 2025

SYMPATHY FOR THE DEVIL
OFFICIAL SELECTION
Greenpoint Film Festival 2026

Photography & Touch Ups

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My services include studio, wedding, and candid photography ~
shot on a professional Sony A7R III mirrorless camera, edited in Lightroom and Photoshop.

Get in Touch:

  • IMDb
  • LinkedIn

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